The primary aspect that a marketer should think that why does he need a logo for his brand and how can he go about creating it? It is just not creating or designing a logo. It is necessary that this logo should connect to the audience targeted as well as represents the product well. Remember that a consumer is not only purchase a product but also buying a brand. Hiring a professional designer is not enough. A concept generation for the product is very essential. As for example, does Cadbury really need brand recognition now? It is so very well established. Its main message has always been “Cadbury is the ultimate essence of any celebration.” This definitely touched audiences’ heart. Still when you see their ads, you feel so emotionally connected.
The logo design should be so unique that it should be considered by the consumers to be something different from others. The appeal must be attractive, be it in terms of design (you may go for a sophisticated, simple or classy look of the logo) depending on the type of target market.
Another important aspect of logo designing is the color. The logo should be eye-catching. We can take an example of the “Vodafone” logo. It is so bright and appealing. Remember, it should not look like as if you have put loads of colors just to make it eye-catching.
Make your logo look different always, live in an era of branding!