While selecting a logo design for your organization the primary problem faced is deciding the color. The color combination is of immense importance for the logo design because it does have immense impact in establishing the corporate image of the organization as well as brand recognition.
A graphic artist needs to go with soft color schemes and soft backgrounds, most commonly white, in order to compliment that color schemes. Black font in white background is easily readable and provides a kind of comfort level to the viewer while just surfing through the web pages. The consumer feels relaxed while going through this kind of color combination.
Here are some tips to choose the right color;
- Use red but carefully.
- It is better to avoid harsh and sharp color; e.g. -- Yellow.
- Loud color is of no good.
- Bright colors are used but cautiously.
- Boring colors make the logo dull.
- Contrasting colors mainly irritate the viewer.
- Go for black colored fonts and soft background.